Ladbrokes 3.9 / 5.0 Editor Rating



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Ladbrokes Review & Free Bet

Ladbrokes is easily one of the oldest sportsbooks on our list and their history dates back to 1886, when they were first founded by Mr. Schwind. Since then, the business has taken a turn into the modern age and now provides all of their services to customers digitally and does a very good job in doing so.

The company merged with Gala Coral Group in 2015 and despite being obvious rivals, joined together to tackle the industry together and so far, it has been a very profitable business negotiation.

Website – Layout & Interface:

Ladbrokes certainly live up to their name of being one of the biggest online sports bookies in the UK and this is reflected throughout their expertly crafted website. It may look like an information overload, initially, but you will notice that they have made good use of the space available and everything you can see is relevant.

You will find the Ladbrokes logo and brand on a red horizontal header that stretches the full width of the homepage and on the opposite side of the page is where new players can sign up or existing customers can login. Just above this on a smaller grey header is a menu which features links to all of the various sections of Ladbrokes, such as their casino, slots, live casino, games, virtuals, poker and bingo.

Below the logo is the start of the main navigational menu that you will be using at Ladbrokes, here you will find links to some of the most popular sports as well as in-play betting and their promotions section. This is also where you will find the comprehensive list of sports that are featured at Ladbrokes which is labelled A-Z sports and you will need to click to expand.

Over on the right-hand side of the homepage, you will locate your unique bet slip. This has been designed to calculate any winnings you might earn as you play. Underneath the bet slip are a few adverts that relate to some of the games or promotions that you can find at Ladbrokes.


The sheer amount of different sports at Ladbrokes should give you some insights as to how passionate they are about what they do. Ladbrokes offers some of the best markets for sports such as American Football, Baseball, Aussie Rules, Boxing, Cycling, Cricket, Basketball, Darts, Football, eSports, Formula 1, Golf, Gaelic Football, Hockey, Greyhound Racing, Hurling, Horse Racing, Motor Cycling, Ice Hockey, Motor Sports, Music, Movies, Politics, Music, Rugby League, Snooker, Rugby Union, Specials, TV Specials, Speedway, UFC, Tennis, MMA, Water Polo and Virtual Sports.

Depending on when you check or which game you are browsing will determine how many available betting markets there will be and the bigger games having, obviously, more coverage. Whilst inspecting the football markets, we found some matches having upwards of 150 markets, these ranged from Match Odds and Both Teams to Score, Correct Score, Half-Time/Full-Time, To Win and Both Teams to Score, Handicaps, Double Chance, Time of First Goal and plenty of others.

Welcome Bonus & Promotions:

New players who sign up and create their own Ladbrokes account will become eligible for their welcome bonus, which entitles you to £20 in free bets and deposit and stake £5 on a market where the odds are 2.0 or greater. This is a decent welcome bonus that shouldn’t be disregarded, especially if you are looking to move from another bookie, having to only part with a fiver to try out a new sportsbook is particularly good.

Once you are done with your welcome bonus, you have numerous other promotions available to keep you interested, such as best odds guaranteed on UK & Irish horse racing and greyhounds, 5 team accumulator insurance, as well as loads of ad hoc promotions that are thrown up around the bigger, high profile competitions or matches.

In-Play Betting:

Players will be able to choose from a decent variety of different sports that Ladbrokes offer in-play options for, such as Football, Tennis, Baseball, Cricket, Cycling, Volleyball and Rugby League. Their in-play console is designed in a way that you never find yourself lost whilst looking for anything and all of the markets are clearly laid out in a neat manner.

When we looked into their betting markets, we were very much reassured due to their extensive coverage and football fans could find a huge list of live bets, ranging from Draw No Bet, To Win & Both Teams to Score, Total Goals, Double Chance, Handicap, 1st/2nd Half Result, Clean Sheet amongst others.

Mobile & Tablet:

Players at Ladbrokes will have access to one of the best mobile betting applications out there. To get your hands on this, you will need to download it directly from Ladbrokes website from your mobile browser, if you’re on Android. Alternatively, if you use iOS you will find it on the Apple app store. The application is tried and true when compared to the desktop version of the site and is definitely a huge compliment towards it.

If you don’t feel like downloading any software, you can swerve the application and continue using Ladbrokes from your portable devices browser, this will handle almost identically to the application so you won’t feel as though you are missing out.

Payment Methods:

At Ladbrokes, players will be able to choose from a bunch of different payment methods, such as Visa, MasterCard, Maestro, Visa Electron, Bank Transfer as well as popular e-wallet choices like Neteller, Skrill, PayPal, EntroPay, EPS, SoFort,Paysafecard and GiroPay.

It is always a refreshing sight to see sportsbooks embrace e-wallets as a payment method and this is down to their incredibly fast payout speeds, customers could be in possession of their winnings within 24 hours.

Customer Support:

Ladbrokes’ customer support team can be reached via a few different ways, such as telephone, live chat, email and post. The team are very helpful and even more well informed regarding their products and policies, so you feel as though you are receiving high quality help and they are listening and enthusiastic about the job they are performing.


Whether you are looking for a new sportsbook or for your first one, Ladbrokes should definitely be somewhere, preferably towards the top, of that list. They have a website packed full of products and markets available for their players and it isn’t hard to see why so many players use them.

Their in-play markets are amongst the best that we have reviewed and if live betting is your kind of thing, Ladbrokes are almost certainly the one for you. To start your own account, click on the link below and follow the directions and you could be on your way to claiming the welcome bonuses in no time at all.