Pros / Cons
  • Great Bonuses
  • Wide Market Selection
  • Great Sporting Odds
  • Lacking Modern Software

William Hill Review

It would be to no surprise if you had heard of William Hill before. William Hill are a UK based bookie that first began their treacherous journey in the gambling industry way back in 1934, and have now built there way to the top, being one of the most successful and most popular betting companies in the world. This multi million-pound organisation not only saturates our computer screens with its marketing campaigns for its betting website, but also it has thousands, or high street betting shop scattered around the United Kingdom.

In this sportsbook review, we will establish why William Hill is one of the best betting sites that you can experience and how you can make the most of it, claiming their welcome bonuses and any other further promotional offers they have.

Website – Layout & Interface:

Being one of the most senior betting companies in the business, William Hill have kept a traditional look to their website. Although it may not be what players necessarily prefer, as they like a more modern, fresh software on their betting platform. William Hill have a brand image of being a traditional English betting company and therefore that could be their reason for keeping it old fashioned. However, don’t let this throw you off as the betting options and information on the website is excellent.

At the top of the website, we have the William Hill logo as well as the sign in/ registration options. Under this we have a strip of betting sections on the website, the sections are as follows: Sports, Vegas, Macau, Casino, Live Casino, Games, Scratchcards, Bingo, Poker, Virtual. If you head over to the sports section of the site, you will be amazed with how much is brought to your attention, the page is flooded with different betting features and options. Under the tabs there are the list of sports that you can bet on, we will talk about these later on. Under this we have a search bar for you to navigate your way around the site. Then there is an in-play section, showing you the available in-play features that are currently live or upcoming. There is also a match highlights section which acts similar to the in-play section, it tells you upcoming fixtures on a particular sport you have selected. So, for example, if you chose football, you will get the Win/ Lose/ Draw odds as well as how many other in-play bets you could place on that fixture. Under this you will find some quick links to other type of betting and popular sporting events in Football and Horse Racing that attract a lot of attention from customers.

Down the right-hand side, we have your betslip, this is where you will be able to view your selections. You then have a box with a promotional offer inside, followed by some of the most popular bets that players are currently betting on, to give you some assistance of what types of bets you may want to place.

At the bottom of the site you will find some betting quick links, the licensing certificates and also the available payment options.


William Hill will have a lot to prove in order of being worthy of one of the most competitive betting sites in the industry. To do that they need a wide selection of betting markets for their players to be able to experience. That is exactly what they do. You will not be disappointed with the market selection available to you as a customer, the sports you can bet on include: American Football, Australian Rules, Baseball, Basketball, Horse Racing, Bowls, Boxing, Cycling, Darts, Tennis, E-Sports, GAA Football, GAA Hurling, Golf, Greyhounds, Handball, Ice Hockey, Lotteries, Motor Racing, Cricket, Motorbikes, Politics, Pool, Rugby League, Virtual World, Rugby Union, Snooker, Table Tennis, TV/ Specials, UFC / MMA, Volleyball, Winter Sports.

The after you have decided on which sports you wish to bet on, you then can decide which market within that sport you want to predict the outcome off. Not all sports will have the same markets. Here are some examples of what markets you may find: Handicaps, Total Goals, Correct Score, Win/ Lose/ Draw, Both Teams to Score, Cards, and many more!

Welcome Bonus & Promotions:

William Hill are one of the best at offering a variety of bonuses, they are like the father Christmas of betting, giving you exactly what you want, and lots of it. The Welcome Bonus that they offer for new customer is a total of £30 in free bets when you bet £10, using the promo code C30. This is a great welcome offer as the £30 in free bets allows you to bet more money, maximising your winnings if your bet is successful, it will also better your experience with William Hill. You may be thinking that with a welcome offer as generous as this, there must be a catch to it. Well the only catch is the terms and conditions. Yes, some of the terms and conditions may be strict but they are not impossible to get around. Some of the t&c’s are: New Customer Offer only, Min £10 stake, Min odds 1/2, Payment and Country Restrictions, and some more. Please ensure you thoroughly read through the terms and conditions before accessing any betting offers.

That is not the only promotion that new or existing customers can take advantage of. Other promotions that are currently available include: Best Odds Guaranteed, Enhanced Odds.

In-Play Betting:

William Hill are generous when it comes to offering a wide selection of in-play markets, some of the sports they do offer in this section of their betting site, are: Football, Tennis, Cricket, Basketball, Ice Hockey, Volleyball, Horse Racing, Darts, Golf, Handball, e-Sports.

Then once you have chosen your in-play sport, you then can choose which market you wish to bet on for that sports, including outcomes like: Correct Score, BTTS, Draw No Bet, Double Chance, and so much more!

Mobile & Tablet:

William Hill have an awesome mobile app where you can access all the bonuses, bets, odds and other features. Just like you can with the website. The great thing about the app is that it makes betting more convenient and is faster to access. All you need to do is download it via the iOS App Store, or the Google Play store, onto your mobile device. It doesn’t take up much room at all. However, if you do not wish to download the app you can always access the betting site through an internet browser on a mobile device.

Payment Methods:

William Hill have a list of different payment options that players can use to withdraw or deposit funds to and from their betting account. These payment methods are as follows: Visa, Mastercard, Maestro, William Hill Cash Direct, PayPal, Neteller, POLi, Paysafe Card, Skrill, Pingit. Please note that e-wallets are not a suitable payment option for claiming bonuses, they will not be accepted.

Customer Support:

There is 24/7 support at this online betting site, therefore you will always have someone to contact. The available contact methods are: Live Chat, Telephone and Email Support. Live Chat is a quick contact method as you can chat with a member of team almost instantly. Telephone is also a good way to resolve an issue fast, as long as it doesn’t take long to get through to the team.


Overall, it is fair to say that this betting site will take some beating. They offer great sports betting facilities as well as casino facilities. There are some awesome bonuses to get your hands on and great odds to help you win big. The customer assistance is great and there are a variety of payment options to use. Sign up today through Ace Betting Sites!

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