Your Guide To The Best UK Betting Sites

Did you know that last few years over 30 new betting sites were created in the United Kingdom? How do you know which ones you can trust to payout your winnings, keep your data safe, offer you fair odds and keep your gambling responsible?

Well let me welcome you to your number one guide for finding the best betting sites in the United Kingdom.

Check out or table below for all of our favourite online sports betting sites:

We Recommend These Online Betting Sites for 2024

TC’s apply to all bonus offers on this website

We strive to be the UK’s main authority when it comes to where punters should be placing their sports free bets and betting offers in fact we’ve actually been featured in publications such as the Huffington Post,, and the World News, so whether you only fancy a dabble on the weekends on the live betting markets or if you’re a pro we’re here to guide you to find the right site that suits your needs and wants.

Find the best betting apps, betting offers and the promo codes that you need to be able to claim then today on our site:

How do betting offers work?

Betting offers are one of the biggest attractions to a new betting website, its the first thing we see as they’re on all the ads and the general rule of thumb is the bigger the better. But not all of these offers are exactly the same, they vary in size, how much you need to contribute also the terms and conditions that you would need to fulfil before you can cash out any of your winnings. Some of these offers may require a bet365 bonus code. Here are some of the welcome bonuses you will find at the majority of betting websites:

Deposit Bonus: We’ve listed this one first as its generally the biggest offer that you’ll find while betting online that any betting site will have for you to claim, they operate in a similar way to that of a casino bonus meaning what you deposit will be multiplied by a set amount. For instance 10Bet offer 50% up to £200 meaning if you deposit £400 they will give you an extra £200 on top. 10Bet is slightly different as the will give you 50%} up to £200 meaning you’d have to deposit £400 to get the full £200 welcome offer. With these bonuses being much bigger than free bets it means there are more terms and conditions to fulfil such as wagering requirements which can be anywhere from 4 x to 7 x Free Bets.

Matched Bets: The bread and butter of the welcome bonus world, free bets are one of the most searched for things in the gambling industry. Varying in size you can get anything from a £10 free bet all the way up to £50. Currently betting sites like Betfred offer a Bet £10 Get £60, Ladbrokes are now offering a Bet £10 get £20 and SkyBet are providing a Bet £5 Get £20 offer, William Hill currently have a bet £10 get £20 which is similar to Paddy Power who have the same offer. As these bonuses are smaller in size they generally only need to be turned over once before you can withdraw anything.

Enhanced Odds:  Odds enhancement promotions are certainly becoming popular thanks to the popularity of social media users can grab some pretty ridiculous payouts on what are very predictable matches. However this was short-lived and online betting sites started paying out your winnings in free bets that would need to be turned over before you could cash anything out, Paddy Power were the original pioneers of this offer pushing out some truly mad odds on surefire bets.

No Deposit Free Bet: A bit of a rarity these days, but some betting sites do still offer these bonuses out to their punters. One of the most recent ones to do it is SkyBet who are currently providing a £10 free bet when you register an account with them. We keep a look out for these as they’re a great way of getting to grips with a new betting site before you commit any of your own cash.

Which online bookies look after their existing customers the best?

Sports Betting sites are consistently pushing out new offers for existing customers which means we like to stay on top with weekly posts containing all the greatest ones for you to claim. Its always best to shop around and have more than one betting account as you may be able to get a better sports specific promotion elsewhere.

For all major and minor sporting events we will be compiling a post with all the best promotional offers meaning you will be able to read it and compare and then work out which one will give you the best deal.

Typically you will find the following promotions being pushed out for their existing customers:

Free bets: We tend to see these centred around in-play bets on specific matches e.g. bet £10 on England to win before the game kicks off and get a £10 free bet to use in-play. Sky Bet are one gambling site known to run a £5 weekly free bet whenever you wager £20.

Money back specials: Can be found on both horse racing and football betting, this is where you will get your money back as a free bet should your team lose or the horse you backed comes second. The amount refunded is only up to a certain amount so if you’re betting big don’t expect to get it all back.

Price Boosts: These tend to be announced on the day and you need to be quick to take advantage of such offers, here the bookies will boost the price of a specific event such as 2/1 odds on Arsenal to beat Burnley instead of 1/5 meaning you’ll be paid out even more than normal.

Acca Insurance/Bonuses: You’ll either get money back as a free bet should one leg of your acca let you down or you can get a bonus & added to your winnings dependent on how many teams you have selected. One bookmakers known for offering this is Winner Sports.

VIP Program:

This is where you accumulate points with the more you wager allowing you to trade in points for prizes, free bets, days out and more.

Promotions will differ depending on each site especially as some online betting websites have different focuses, however with horse racing meets going on at a daily basis you will always find these types of promotions at bookmakers. One of the more football focussed promotions is double delight/hatrick heaven which you will only find at Betfred, this is where they will double your winnings if your first goal scorer nets a 2nd and treble them if the scores a 3rd goal.

Best Betting Sites for Football

With football being one of the most popular betting types its important that you find a reliable site that will increase your chances of winning your bets. We like betting sites which offers a great range of football betting options and higher then normal football odds is always a good start. Here are just a few of the online gambling sites we find have increased our winnings when betting on sports:

For more about football betting, read our guide.

When choosing what you consider to be the most effective and best football betting site, there are a few things to consider. It is not just about the welcome bonus that you can take from the site, it is also about what the bookmaker can offer you beyond that. This relates back to existing customer offers and promotions, as well as thinks like market odds, football markets, such as the in-play betting selections, accumulator boosts, money back specials and much more.

Best Betting Sites for live Betting

Live betting is becoming a very popular betting option, being able to place a bet while you’re live streaming the MLB playoffs World Series matches really adds to the excitement (of what is a ver boring sport). Live betting is available over a range of sports, whether you’re watching a Premier League match or the Super Bowl Betting sites will always be pricing up the odds for you.  With a wide range of betting sites offering live betting we’ve decided to compile a list of our favourites:

With the in-play market growing in popularity, it is really making bookmakers alter their markets to find new ways and reasons to get punters to bet, allowing them to place bets on extremely niche markets. The in-play market is a great way to give punters something different to bet on, than your typical win/lose scenario, in order to keep them entertained. The fact that now you can even bet on topics such as the next football player to be yellow carded, just proves the distance bookies will go to give you something else to bet on.

Live Streaming

Another market that is continuing to rise in popularity, live streaming. Certain online betting sites will offer customers the chance to live stream an event through their mobile device or desktop. In order to do so, you must make a qualifying bet on that specific event. For example, Bet365 might possibly give you the option to stream The Grand National, one of the most popular horse racing events in the UK, if you place a minimum bet of £5 on the race. Something just as simple as this could allow you to live stream an event. This is very useful for punters playing on the go, you don’t have to find the nearest pub or bar to watch these sporting events, simply by placing a bet on the sports, you can stream it through your device. Bookmakers will stream sporting events 24/7, so there is always something for you to watch. The live streams also don’t carry delay, so you will be up to date with the action as it unfolds. That is one common problem that people associate with live streams, they can be behind the live action and therefore you could hear about something happening in an event, before its even happened on your live streams.

Best Esports Betting Sites

Some of you may not know of E-Sport but its becoming an incredibly popular market with the younger bettors, so much so that we’ve noticed CSGO betting sites popping up over the last few years offering odds on professional matches for Skins. Well now betting websites have heard your pleas and you can bet for real money with some e-sports gambling websites. Whether its League of Legends, DOTA 2 or CSGO we’ve compiled a list of our favourite betting sites to bet on the e-sports with:

Best Casino Sites

Casino gambling is one of the oldest forms of betting, dating back many hundreds of years. And with a large and ever growing number of casino brands operating online in the UK, there is a lot of variety to choose from these days. Thankfully, we have explored and tested many of the best casino sites on the market, and you can learn more about them in our Casino Site Review section. For punters who will use both the sportsbook and casino sites, it will be more convenient to choose a bookmaker that can provide both, for example: Betfair, Betway, Coral, 888sport and totesport.

For new customers, you can find welcome bonuses that accompany for both sportsbook and casino. Some betting sites may offer you a free casino bonus as well as free spins, check out Choice Casinos for a complete seleciton of casino bonuses and sites. This can come in the same offer and encourages you to bet on both. which is very convenient if you are a punter that likes sports betting and casino betting.

Mobile Gambling

Mobile gambling is becoming an increasingly popular form of gambling. mobile betting is more convenient for customers, as it cuts out the need for logging into a computer and accessing the internet, or finding the nearest betting shop. You can literally pull out your phone and be on the betting site within seconds. The mobile version of betting apps can also load faster than a computer depending on what smartphone you have. You will still be entitled to the same features, odds and bonuses through mobile betting, there are no restrictions. Some sites also include added promotions for downloading their mobile app. The mobile betting apps are faster ways of accessing your betting account. Betting apps are free to download and don’t take up much storage space whatsoever. Read our mobile gambling review and find out which bookies have the best apps.

Terms & Conditions

Terms and Conditions can sometimes be the downfall of claiming a betting offer. Their exclusions can stop you from being able to receive your bonus funds. It is important you get your head around the terms & conditions, no matter how boring it may be. The more inviting and rewarding the bonus is,  the more terms that may need to be complied by and more qualifying bets may need to be placed. Also the specific wagering requirements may prove to be more difficult. Here are some of the most common terms and conditions that you will be faced with when claiming promotions for new betting sites:

Minimum Betting odds

When you claim a welcome bonus from a bookmakers and it comes with some sort of free bet reward, for example “£60 in Free Bets”, it will usually have a wagering requirement that states you must deposit and bet a qualifying bet in order to receive the free bets. Unibet are an example of this, their welcome bonus consists of your money back if you place a bet minimum of £10, up to £40 on your first bet. also there may be minimum odds in which you can bet on, for example, odds of 2/1 or greater.

Payment Exclusions

With every bonus that you try and trigger, there will be some sort of payment exclusions that apply, it is inevitable. It is usually e-wallets, such as Neteller and Skrill that are excluded from bonuses. However you still then have a range of other methods that you can use. Credit/Debit cards are a perfect example, these will always be accepted by bookies to use for bonuses.

Expiry Dates

Every bonus offer will come with an expiry date, in order to sort of rush you to use it. Lets use a free bet offer for an example, a betting company may grant you with the free bets but put a 7 day expiry date on them, so if you do not bet the free bets within 7 days, they become invalid and you will lose them. Do make sure you check the expiry date before you activate a welcome offer.

Customer Support

Customer Service is a huge factor to take into consideration when choosing a new betting site. When money is involved, if you do have a problem, you need it to be dealt with efficiently, therefore a member of the bookies team is the one to do this. Customer support can come in different forms, the more ways in which you can contact them, the better. Typically, an efficient bookmaker will have the following contact methods: Live Chat, Email Support and Telephone Support, not to forget the section of FAQ’s that you can find to help you quickly find the answer to your problem if it is a common issue. Some sites will offer 24/7 support which is extremely beneficial, where as some may not, for example with telephone support, there can be specific daily time-frames that you must contact their team in, for you to be able to speak to a member of team over the phone.

Benefits of Betting Sites

There has been a major advance in the gambling industry from where it first started. Originally, betting companies began as a shop, where you would have to go in and place your bets in store and be given a receipt with your bet on. But thanks to advances in technology, we are now gifted with amazing online betting sites that offer such a huge range of offers and promotions to snatch up, which you wouldn’t be able to claim from betting shops.

For example, welcome bonuses do not occur in betting shops, only online betting. Welcome packages can be the start of amazing wins for your betting account, they can keep you on a positive bank roll and help you create further wins. t&cs apply when it comes to welcome bonuses so do be aware of that before you claim. Punters have only one type of payment method when in store, which is from your bank account, whether that be cash from your bank account or your card, where as online you can pay through e-wallets, PayPal and more, which sometimes mean you can pay on credit.

Online you can have a betting account that you deposit funds into, these funds will stay there unless you deposit or withdraw any. You are limited to the amount of markets you can bet on in a betting shop. For example, you cannot get the full use of in-play betting whilst you are in a betting shop.

You can bet on the most specific markets online. It is clear to see as to why your gambling experience and entertainment can be limited if you just gamble in betting shops, there are so many prizes to be won online that you just wont get the freedom of witnessing in betting shops. Online betting websites assist you more with your betting and the facts and figures that they give you allow you to place more precise and accurate bets.

This is where customer questions are asked in regards to the safety of online betting. Well, you can be assured that online betting sites are safe, granted that they have the correct licensing with them. If they are licensed under a particular gambling commission, for example the United Kingdom Gambling Commission, then you know that it is a safe and fair betting site/ casino.

These companies have abide by strict rules in order to give you a better, betting experience. All of your financial data and personal details are kept safe, strictly between you and the company, they are not exposed to any 3rd party organisations.