Best Betting Sites and Online Bookmakers for UK players

We only recommend the best online sports betting sites that are fully regulated by the UK Gambling Commission (UKGC). This means they’re legal and put your safety first. These platforms follow strict data protection rules, promote responsible gambling, and meet all licensing requirements. Plus, they use advanced encryption to keep your personal information secure, so you can place bets with confidence.

Important: Every gambling site in the UK chosen by our experts holds full licenses to operate across the entire UK, including England, Scotland, Wales, and Northern Ireland.

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Betano

Bet £10 Get £10 Sports

18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. Scroll down for T&Cs. GambleAware.org  | Please gamble responsibly

1st RATED CASINO

talkSPORT BET

Bet £10 Get £30 on any Football

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18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly

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10Bet

100% up to £50 Welcome Bonus

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New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Betfred

Bet £10 Get £50 in Free Bets

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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. 18+

William Hill

Bet £10 & Get £60 in Free Bets

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Entropay

#Ad • 18+ • Play Safe • New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply • www.begambleaware.org

Pub Casino Sports

100% up to £50 Welcome Bonus

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18+ T&Cs Apply. Please Gamble Responsibly.

betway casino

Betway

£30 Matched Free Bet if your Acca loses + 100 Free Spins

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*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply

betvictor

BetVictor

Bet £10 Get £30 in Free Bets for Premier League

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18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply.  GambleAware.org | Please gamble responsibly 

Fitzdares

Bet £50 and Get £25 in free bets + 10 free spins

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New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.

CopyBet

Bet £10 Get £50 in Free Bets 

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BET 10 GET 50 offer is available only for the customers who signed up on 01.02.2024 or later. Opt in through your Profile on the CopyBet website or the CopyBet mobile app. Complete your first deposit using your Instant bank payment to unlock the offer. The qualifying bet should be a Single or Acca (2+ selections) bet, start at £10, have 1.9 or higher odds and must be settled within 7 days of sign-up. Each free bet lasts for 7 days. Offer stands for verified UK clients. No Cash-Out. Max payout – £500. See full Terms & Conditions

Planet Sport Bet

Bet £10 Get £10

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DEPOSIT & PLACE A £10 BET – MIN. ODDS EVENS (2.0) & RECEIVE A £10 MATCHED BET. 18+ T&Cs Apply*

Tote

Bet £10 Get £40 in Bonuses

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New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org Full T&Cs Apply

NetBet

Bet £10 Get £20 in Free Bets

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Payz

Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder.

Bally Casino

Play £10 and Get 30 Free Spins

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18+ New customers only. Opt in & bet £10 on any football market at 2.00+. No cash out. Get 2x£10 free bets for set football markets. Min odds 2.00. Offer valid from 9:00 UK on 16/06/2023. Free bets expire in 7 days. Card payments only. T&Cs apply GambleAware.org | Please gamble responsibly 

Parimatch

Bet £10 Get £20 in Free Bets

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Terms: 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Click for T&Cs. GambleAware.org  | Please gamble responsibly

Spread EX

Bet £10 Get £40 in Free Bets

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Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org 

Quinnbet

50% Back as a Free Bet up to £35 plus 10 Free Spins

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Revolut

We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&Cs Apply

Sky Bet

£30 in Free Bets when you place any bet

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18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only.T&Cs Apply. GambleAware.org | Please gamble responsibly

Top UK Betting Sites Reviewed

Finding the right online betting platform can make all the difference in your experience. In this guide, we’ve carefully reviewed the best UK betting sites to give you everything you need to make smart choices. Instead of overwhelming you with a long list of options, we’ve handpicked the top 5, so you can focus on the very best.

Whether you’re a seasoned bettor or just starting out, our recommendations will point you toward the top platforms that offer great features, competitive odds, and a safe betting environment.

1. Betfred

Kicking off our list is Betfred, one of the top UK sports betting sites, offering numerous promotions for all its customers and excellent live streams. New punters can experience the site and start exploring its exciting offers by claiming the Betfred sign-up bonus of £50 when placing a first qualifying £10 bet.

You can try out various betting markets via the Betfred mobile app or desktop betting website, both of which are easy to navigate. However, the interface, while straightforward, feels somewhat outdated. A more modern design could help attract an even larger audience to the platform.

The Expert’s Opinion

Lauren Lister - Gambling Expert

Lauren Lister

“Betfred is definitely one to visit among all UK betting sites. It offers great promotions, excellent live streams, and a simple sign-up process. Take advantage of their sign-up bonuses early on, as they often offer extra value for new users. While the design could use some updating, it’s a reliable platform for both new and experienced bettors.”

2. Betano

A recent entrant to the UK sports betting market, Betano has quickly earned our top spot as the best new bookmaker in the region. With an impressive selection of sports to wager on and a compelling welcome offer, it’s an excellent choice for those looking to try something new.

By signing up and placing a £10 bet, you can unlock £20 in free bets to explore what Betano has to offer. The platform also features a fresh betting app, which is available for free download after registration. One area for improvement, though, would be the addition of 24/7 customer support in the future.

The Expert’s Opinion

Lauren Lister - Gambling Expert

Lauren Lister

“Betano has everything it needs to be on the list of best online gambling sites in the UK. While it’s s, I really like the clean design and the ease of use.

Tip: Take full advantage of their welcome bonus. It’s a great way to explore the site without risking too much of your own money. It’s definitely a site to keep an eye on if you’re looking for something different.”

3. William Hill

William Hill is a highly recognized and trusted name in the UK online betting industry. No matter your sport of choice, William Hill consistently offers competitive odds and attractive promotions for its customers.

By signing up and placing a £10 bet, you can claim £30 in free bets to explore the site’s offerings. The platform features a wide array of betting markets, including accumulators, totals, over/under, and live betting options. However, it’s worth noting that not all markets are available for every sport, which can be a bit frustrating. It’s important to verify the available options for your chosen sport or event before placing any bets, an area where William Hill could enhance the user experience.

The Expert’s Opinion

Lauren Lister - Gambling Expert

Lauren Lister

“William Hill is one of the most trusted names among betting online sites in the UK, and for good reason!. I’ve always found their odds to be competitive, and there’s a solid variety of betting options. I’d definitely recommend it to anyone looking for a reliable, well-established platform. It’s a great choice for those who want something familiar and trustworthy.”

4. BetVictor

BetVictor holds the fifth spot among the best online betting sites. As one of the UK’s longest-standing bookmakers, it boasts a well-designed and user-friendly website and mobile app. BetVictor offers attractive incentives for both new and existing customers across a wide array of sports.

By signing up today, you can take advantage of the current welcome offer, which gives you £20 in free bets when you place a £10 wager on any sport. Use your free bets to explore the latest tennis odds, with the added bonus of live streaming. While BetVictor also provides live betting options, the selection is somewhat limited, and expanding these options would enhance the experience for those who enjoy watching and wagering simultaneously.

The Expert’s Opinion

Lauren Lister - Gambling Expert

Lauren Lister

“BetVictor is one of the most trusted names among betting online sites in the UK, and for good reason! I’ve always found their odds to be competitive, and there’s a solid variety of betting options. Make sure to check their promotions regularly—there are often great offers that can give you extra value for your bets. I’d definitely recommend it to anyone looking for a reliable, well-established platform.”

Best Betting Websites UK by Sport

Best Football Betting Site

William Hill

Bet £10 & Get £60 in Free Bets

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Entropay

#Ad • 18+ • Play Safe • New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply • www.begambleaware.org

Best Horse Racing Betting Site

Tote

Bet £10 Get £40 in Bonuses

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New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org Full T&Cs Apply

Best Tennis Betting Site

betway casino

Betway

£30 Matched Free Bet if your Acca loses + 100 Free Spins

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*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply

Top New Betting Sites

betrino

Betrino

BET £25 GET £50 FREE BET

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New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

Neptune Play

BET £10 GET £10 + EXTRA SPINS

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Offer for 18+ new players: Minimum £10 deposit with a qualifying bet at 1/1 odds or higher. Bonus bets and spins issued within 24 hours, valid for 14 and 24 hours respectively. Free bonus winnings capped at £100. Bets above certain limits before meeting wagering requirements may void winnings. Deposits can be withdrawn before meeting wagering, but all bonuses and winnings are forfeited. Operated by AG Communications Ltd., regulated by the UK Gambling Commission. Terms and bonus policy apply.

Star Sports

Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses!

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New customers only: Get 50% back as a Free Bet up to £25 plus 25 Free Spins on Gold Horsey Winner if your first bet (min. £10, up to £50) loses. First bet must be at odds of Evens (2.0) or greater and settle on the same day as registration. Offer valid 1st May – 30th November 2024. Free Bet credited at noon the next day, expiring in seven days. Void or cashed-out bets do not qualify. Star Sports’ decision is final. Terms apply.

NRG

NRG

Bet £10+ Get a £10 Free Bet

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New customers in the UK only: Sign up with code b10g10, deposit and bet a minimum of £10 at odds of Evens (2.00) or higher to receive a £10 free bet upon settlement. Free bet expires in 7 days. Cashed-out, void, and Build-a-Bets, as well as SP and Casino, Virtuals, and Bingo bets, do not qualify. Each-way bets must be £20 each way (£40 total). Offer ongoing from 14/10/24. Not valid with other NRG promotions. Returns from free bets are withdrawable; ID verification required for withdrawals. NRG may revoke promotion access for abuse or low-risk betting behavior. Full T&Cs apply.

How We Rank Best Betting Sites

Curious about how we rank the top 10 betting sites in the UK? Our rankings are based on specific criteria such as licensing, promotions, user experience, and more. Below, we take a closer look at these key factors to help you understand our evaluation process.

Bonuses and Offers

Our focus is on betting sites that offer generous welcome bonuses with fair terms, alongside ongoing promotions like loyalty rewards and money-back offers. These incentives are key to keeping bettors engaged and satisfied over time.

Regulatory Approvals

We exclusively recommend UK betting sites that are licensed by the UK Gambling Commission (UKGC). This ensures that the site operates legally, maintains fairness, and securely handles player information, providing peace of mind for bettors.

User-Friendliness

We rank online bookies that provide an intuitive and user-friendly interface, making the process of signing up and navigating the site effortless. Bettors should be able to find what they need quickly and easily, ensuring a smooth and enjoyable betting experience.

Mobile Compatibility

A top betting site must deliver an exceptional mobile experience, whether through a responsive website or a dedicated app. We prioritize sites that ensure seamless compatibility, quick loading times, and an attractive, user-friendly design on mobile devices.

Real-Time Streaming

We evaluate Real-time streaming options, as this feature is essential for allowing users to place in-play bets while watching their favorite events. With the increasing popularity of live streaming, it has become a crucial element that enhances the overall betting.

Security and Fair Play

We prioritize betting sites that demonstrate a strong commitment to security and fairness. These sites employ advanced encryption technology to protect user data and ensure that all betting activities are transparent and unbiased. 

The Experts Behind The Best UK Gambling Sites Reviews

Picture of Lauren Lister – Gambling Industry Specialist

Lauren Lister – Gambling Industry Specialist

With extensive experience in sports betting and a keen analytical approach, she offers a fresh and insightful perspective on the industry. Her specialty is breaking down sporting events, uncovering overlooked opportunities, and delivering bettors trusted advice paired with thorough analysis.

How to Sign-Up For These Best Betting Sites

1. Visit the Sign-Up Page

Click on the link to any of the top 10 UK betting sites and navigate to their sign-up page.

2. Provide your personal information

Fill in the required details, including your name, address, date of birth, email address, and phone number.

3. Create your login details

Choose a unique and memorable username and password combination, which you’ll use to log in to your chosen betting site.

4. Review the Welcome Offer Terms

Sign in and visit the terms and conditions page for the welcome offer. Take a moment to read and understand these terms before proceeding.

5. Claim Your Bonus

When you’re ready to claim the bonus, enter any required promo code when prompted and make your first deposit, ensuring it meets the minimum requirements stated in the offer’s T&Cs.

6. Start Betting

You’re all set! Dive in and enjoy your experience at one of the best online bookies in the UK.

Steps to Take if You’re Facing Gambling Issues

While gambling can be an enjoyable activity, it’s crucial to always gamble responsibly. If you find yourself facing a gambling problem, don’t hesitate to seek help. There are resources and support systems available to assist you on your path to recovery. Below are some valuable resources that can provide guidance and support:

  • National Gambling Helpline: Call 0808 8020 133 for confidential advice and support.
  • GamCare: Visit GamCare for information, advice, and free counseling in https://www.gamcare.org.uk
  • GambleAware: Access resources and support at GambleAware, including tools to help you control your gambling. https://www.begambleaware.org

Remember, seeking help is a sign of strength, and there are people ready to support you.

FAQs

Bet365 is widely recognized as the best UK site for in-play betting. It offers a comprehensive range of live betting options, allowing bettors to place wagers on various sports and events as they happen. With competitive live odds and an intuitive interface, bet365 delivers an engaging in-play betting experience. The site’s advanced features, including live streaming and real-time statistics, further enhance the experience, making it a top choice for live-action enthusiasts.

Each of the top UK betting sites offers a welcome bonus that often includes free bets. To claim these, select a site from our recommended list, review the bonus terms and conditions, sign up, and make any required deposit. If necessary, place a qualifying bet to meet the bonus criteria. Once the conditions are met, your free bets will be credited to your account.

Fees can vary depending on the site and payment method. Most top UK betting sites offer free deposits, but withdrawal fees might apply, especially for bank transfers or specific payment methods. It’s advisable to check the site’s terms and conditions for details on any potential fees before making transactions.

Generally, you can withdraw your winnings at any time, but processing times and verification requirements may vary among UK betting sites. Withdrawal limits and fees can also differ from one site to another. For specific details on withdrawal policies, it’s best to consult the terms and conditions of the particular site you are using.

Absolutely, every legitimate betting site in the UK mandates identity verification during the initial sign-up process. This measure is implemented to comply with legal regulations and to safeguard against fraudulent activities and underage gambling.

Yes, numerous top UK betting platforms provide options for wagering on events beyond sports, including political elections, entertainment industry awards, and reality television shows.