Best New Betting Sites and Online Bookmakers for UK Players

Discover the best new online sports betting sites in the UK with our expertly curated list. We’ve handpicked the top platforms launched within the last two years, ensuring they are fully licensed by the UKGC (UK Gambling Commission), prioritizing your safety.Β 

Best Offer Bet Β£10 Get Β£30
18+ New customers only. Opt in via mobile or app & bet £10+ on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. GambleAware.org | Please gamble responsibly | T&Cs apply.
Get Β£30 in Free Bets When You Bet Β£10
18+ Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. GambleAware.org Click for T&Cs.
100% Up To Β£50 on Your First Deposit
New bettors. Code SPORT. Wager deposit & bonus 8x. Max qualifying bet = bonus. Valid 60 days. Odds, bet & payment limits apply. 18+ | Gambleaware.org | T&Cs apply.
Get Β£50 in Free Bets When you Bet Β£10
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Bet Β£10 Get Β£30
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. Gambleaware.org
ACCA Boost up to 50%
18+ | Please Gamble Responsibly | Gambleaware.org | T&Cs Apply
Get Β£10 in Free Bets
*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. GambleAware.org. Bet The Responsible Way. Full Terms apply
Bet Β£10 Get Β£30 + 30 Free Spins
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up to 30% on Accas
18+ | T&Cs Apply | Please Play Responsibly | Gambleaware.org
Bet Β£20 Get Β£20 in Free Bets
+18 | Please Play Responsibly | Gambleaware.org | See Full Terms & ConditionsΒ 
Rocket Boosts
New Customer Only. Sign up for Rocket Boosts Specials and much more. 18+, UK/IRE residents only. Full T&Cs apply
Bet Β£10 Get Β£40 in Bonuses
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. GambleAware.org Full T&Cs apply.
Bet Β£10 Get Β£20 in Free Bets + 25 Free Spins
18+ New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Bet Builder, 1 x £5 Acca, 1x £5 Horse Racing & 1 x £5 UFC. Receive 25 Free Spins on Big Bass Splash (10p spins, no wagering).
Play Β£10 Get 30 Free Spins
18+ | New members only, must opt in. Min £10 deposit & wager (excl. sports). 30 day expiry from deposit. 18+. Free Spins: on Secrets of the phoenix. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. | T&Cs apply.
Bet Β£10 Get Β£20 in Free Bets
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days.β€―GambleAware.org  | Please gamble responsibly |  T&Cs apply.
Get 50% Back Up To Β£25
Visa
Bank Transfer
Mastercard
+18 | T&Cs Apply | New UK Customers Only. Bet £10 on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day's losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to recieve a £5 Free bet even if your account is up or losses are under £5. | Gamble Responsibly
Β£30 in Free Bets When You Place Your First Single or Each Way Bet
Visa
Paysafecard
Mastercard
Google Pay
Apple Pay
18+ Odds 1/1 or greater. 3 x £10 bet tokens. Free Bet stakes not included in returns. Free Bets exclude virtuals. Free Bets non withdrawable. Free Bets expire after 30 days. Eligibility restrictions.  T&Cs apply.

Top 5 New UK Betting Sites Reviewed

Selecting a trustworthy and engaging platform for online betting can truly enrich your experience, especially when evaluating new UK bookmakers that bring fresh features to the table. In this guide, we provide a thorough review of the best new online betting sites in the UK, giving you the insights needed to make well-informed decisions. Rather than covering a broad range of platforms, we’ve focused on the top 5 new betting websites in the UK, ensuring that our suggestions highlight only the very best and most promising options.

Our recommendations will point you to the best new sites, offering excellent features, competitive odds, and a secure, modern betting experience, regardless of your level of experience.

1. Betiton

Betiton

Kicking off our list is Betiton, a site that entered the UK market in 2020 and has quickly gained traction. This newcomer offers a wide range of sports to bet on, complemented by frequent promotions that keep the betting experience exciting. New users can unlock a substantial welcome offer by making a small deposit and placing a qualifying bet, providing extra funds to explore Betiton’s diverse betting markets.

The platform stands out for its intuitive design, making it easy for users to find and place bets. However, the absence of 24/7 customer support and limited eSports betting options are areas where Betiton could improve.

2. Virgin Bet

Virgin Bet

Virgin Bet, launched in 2019, is a fresh and innovative betting platform that has quickly captured the attention of UK bettors. Backed by the Virgin brand, this site offers a robust selection of sports betting markets and attractive promotions designed to engage both new and experienced bettors. The welcome offer is straightforward: a small initial bet unlocks a set of free bets to be used across a range of sports.

Virgin Bet’s mobile app is particularly well-designed, offering seamless navigation and quick load times. However, the platform currently lacks live streaming capabilities and offers limited betting options for less popular sports, which could be expanded to enhance the overall betting experience.

3. Grosvenor Sports

Grosvenor Casinos

Established in 2016, Grosvenor Sports is an extension of the renowned Grosvenor Casinos brand, which has been a fixture in the UK casino industry since the 1970s. This platform provides a refined and user-friendly betting experience, featuring competitive odds across a diverse range of sports, with a particular focus on football and horse racing. New users are welcomed with a bonus that matches their initial bet, giving them additional opportunities to explore all that the site has to offer.
While Grosvenor Sports excels in mobile optimization and live betting, its limited withdrawal options and lack of a VIP program might be a drawback for some users who are looking for a more premium experience.

4. Novibet

Novibet

Launched in 2010, Novibet is a prominent UK sports betting site that has quickly gained recognition for its generous promotions and intuitive platform. Although it has been around for some time, Novibet continues to attract attention with its substantial welcome bonus, available to new customers after placing a qualifying bet. This bonus provides additional free bets to explore the site’s diverse offerings.

Novibet’s mobile app and desktop site are both easy to navigate, with a clean and modern interface that enhances the overall user experience. However, like many new sites, it has a few areas for improvement, such as expanding its range of payment methods and introducing live streaming options to attract a wider audience.

5. Kwiff

Rounding out our list is Kwiff, a unique betting site renowned for its “supercharged” odds that randomly boost your bets, adding an exciting twist to the experience. Launched in 2015, Kwiff offers a user-friendly platform that caters to both new and experienced bettors. New users can unlock a generous welcome bonus by placing a small qualifying bet, enhancing their overall betting experience.

While Kwiff’s random bet boosts are a standout feature, the site could benefit from expanding its payment methods and providing more detailed pre-match statistics to help bettors make more informed decisions.

Novibet’s mobile app and desktop site are both easy to navigate, with a clean and modern interface that enhances the overall user experience. However, like many new sites, it has a few areas for improvement, such as expanding its range of payment methods and introducing live streaming options to attract a wider audience.

How We Rank the Best New Betting Sites

Wondering how we determine the top brand new betting sites in the UK? Our rankings are based on a set of specific criteria, including licensing, promotions, user experience, and the innovative features these new sites offer. Being new platforms, they often incorporate the latest trends in online betting, ensuring a fresh and updated experience.

Bonuses and Offers

We prioritize new betting sites that offer generous welcome bonuses with fair terms, alongside ongoing promotions like loyalty rewards and money-back offers. These incentives are crucial for keeping bettors engaged and satisfied over time.

Regulatory Approvals

We exclusively recommend UK betting sites that are licensed by the UK Gambling Commission (UKGC). This ensures that the site operates legally, maintains fairness, and securely handles player information, providing peace of mind for bettors.

User-Friendliness

We rank online the best new UK bookies that provide an intuitive and user-friendly interface, making the process of signing up and navigating the site effortless. Bettors should be able to find what they need easily, ensuring a smooth betting experience.

Security and Fair Play

Security and fair play are crucial in our ranking process. We ensure each new betting site uses advanced encryption, secure payment methods, and adheres to fair gaming practices under reputable regulation. Only sites that prioritize your safety and offer transparent betting experiences make our list of top new betting sites 2024.

Mobile Compatibility

The top UK new betting sites must deliver an exceptional mobile experience, whether through a responsive website or a dedicated app. We prioritize sites that ensure seamless compatibility, quick loading times, and an attractive, user-friendly design on mobile devices.

Real-Time Streaming

Lastly, we evaluate real-time streaming options, as this feature is essential for allowing users to place in-play bets while watching their favorite events. With the increasing popularity of live streaming, it has become a crucial element for new football betting sites.

How to Sign-Up for These Best New Betting Sites

  1. Visit the sign-up page: Click on the link to any of the top new bookmakers in the UK and navigate to their sign-up page.
  2. Provide your personal information: Fill in the required details, including your name, address, date of birth, email address, and phone number.
  3. Create your login details: Choose a unique and memorable username and password combination, which you’ll use to log in to your chosen betting site.
  4. Review the welcome offer terms: Sign in and visit the terms and conditions page for the welcome offer. Take a moment to read and understand these terms before proceeding.
  5. Claim your bonus: When you’re ready to claim the bonus, enter any required promo code when prompted and make your first deposit, ensuring it meets the minimum requirements stated in the offer’s T&Cs.
  6. Start betting: You’re all set! Dive in and enjoy your experience at one of the best new UK bookies.

The Experts Behind The Best UK Betting Sites Reviews

Picture of Lauren Lister – Gambling Industry Specialist
Lauren Lister – Gambling Industry Specialist

With extensive experience in sports betting and a keen analytical approach, she offers a fresh and insightful perspective on the industry. Her specialty is breaking down sporting events, uncovering overlooked opportunities, and delivering bettors trusted advice paired with thorough analysis.

Do You Want to Become a Betting Expert?

If you’re looking to become a betting expert, then you really can’t miss out on the rest of the content at ACE Betting Sites. We’ve got everything you need, from handy guides and expert tips to the latest betting trends that will keep you ahead of the game. Whether you’re just starting out or want to fine-tune your skills, ACE has all the info to help you up your betting game. So, check out our other pages and start betting smarter today!

Steps to Take if You’re Facing Gambling Issues

While betting can be an enjoyable activity, it’s crucial to gamble responsibly. The new sports betting sites uk also focus on promoting responsible gambling, offering tools and resources to help you stay in control. If you find yourself facing a gambling problem, don’t hesitate to seek help. Below are some valuable resources that can provide guidance and support:

  • National Gambling Helpline: Call 0808 8020 133 for confidential advice and support.
  • GamCare: Visit GamCare for information, advice, and free counseling at https://www.gamcare.org.uk.
  • GambleAware: Access resources and support at GambleAware, including tools to help you control your gambling at https://www.begambleaware.org.

Remember, seeking help is a sign of strength, and there are people ready to support you.

FAQs

Kwiff is widely recognized as one of the best new UK online bookmakers for in-play betting. It offers a unique experience with randomly boosted odds, allowing bettors to place wagers on various sports and events as they happen. The site’s intuitive interface and fast customer support further enhance the experience, making it a top choice for live-action enthusiasts.

Each of the top newly licensed UK bookmakers offers a welcome bonus that often includes free bets. To claim these, select a site from our recommended list, review the bonus terms and conditions, sign up, and make any required deposit. If necessary, place a qualifying bet to meet the bonus criteria. Once the conditions are met, your free bets will be credited to your account.

Fees can vary depending on the site and payment method. Most top new online bookmakers in the UK offer free deposits, but withdrawal fees might apply, especially for bank transfers or specific payment methods. It’s advisable to check the site’s terms and conditions for details on any potential fees before making transactions.

Generally, you can withdraw your winnings at any time, but processing times and verification requirements may vary among new bookmakers online. Withdrawal limits and fees can also differ from one site to another. For specific details on withdrawal policies, it’s best to consult the terms and conditions of the particular site you are using.

Absolutely, every legitimate betting site in the UK mandates identity verification during the initial sign-up process. This measure is implemented to comply with legal regulations and to safeguard against fraudulent activities and underage gambling.

Yes, numerous top new sportsbooks provide options for wagering on events beyond sports, including political elections, entertainment industry awards, and reality television shows.